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The job market has been a wild ride over the last few years.\u00a0 <\/span><\/p>\n <\/p>\n We\u2019ve had big, swinging shifts over the last few years thanks to COVID, rapid growth post-COVID, shaky financial markets, The Great Recession, inflation\u2026 the list goes on.\u00a0 The US Bureau of Labor Statistics found that nearly <\/span>70 million people left their jobs in 2021<\/span><\/a>, with two-thirds of staff leaving the workforce since September 2021.<\/span><\/p>\n <\/p>\n Just when we think we\u2019ve got it figured out, another wrench gets thrown into the mix.\u00a0 Perspective is priceless when it seems like you can\u2019t get off of the change \u201chamster wheel.\u201d\u00a0 Our ability to assess and adapt, what got us here may not get us to the next step and controlling what we can are all key.\u00a0\u00a0<\/span><\/p>\n <\/p>\n How we \u201cdo\u201d all of this is key.\u00a0 Let\u2019s dig in, shall we?<\/span><\/p>\n <\/p>\n <\/p>\n The Golden Rule is powerful, and I believe deeply in the power of \u201clike attracting like.\u201d\u00a0 <\/span> <\/p>\n The experience you create for your people \u2013 whether it\u2019s your employees, people you\u2019re interviewing, customers, or partners \u2013 sets the stage for how they\u2019ll interact and engage with you in return.\u00a0 It sends a clear message about what you value and your ability to back your words up with meaningful action.\u00a0 <\/span><\/p>\n <\/p>\n So, how do you offer that to them in real life?\u00a0\u00a0<\/span><\/p>\n <\/p>\n Preparation. Intentionality and thoughtfulness.\u00a0<\/span><\/p>\n <\/p>\n This is especially important for your current employees.\u00a0\u00a0<\/span><\/p>\n <\/p>\n Let\u2019s think about the data first:<\/strong><\/p>\n <\/p>\n <\/p>\n The struggle is real.\u00a0 This is why it starts and stops with our people.\u00a0 And the way we treat them is absolutely within our control and should be a top priority.\u00a0 I like to think of it as the difference between Motel 6 and the Four Seasons\u2026\u00a0<\/span><\/p>\n <\/p>\n Both are places that provide accommodations for an overnight stay.\u00a0 A bed, bathroom, security, parking, etc.\u00a0 But the experience AND quality of being at each one sets the Four Seasons apart.<\/span><\/p>\n <\/p>\n They go above and beyond to create a unique and memorable \u201cguest-first\u201d experience for which people are excited to keep coming back.<\/span><\/p>\n <\/p>\n Every<\/i><\/b> detail is accounted for: choosing idyllic locations for their hotels, incredible cuisine, gorgeous pools, a spa experience where each guest melts away their stress, attentive staff and a concierge that knows your name coming through the door, and all the amenities you could ever ask for.\u00a0\u00a0<\/span><\/p>\n <\/p>\n If you had to choose, where would you rather stay?\u00a0<\/span><\/p>\n <\/p>\n Think about it, what kind of experience are you creating at your company?\u00a0 Is it the type of place where your employees proudly rave about it?\u00a0\u00a0<\/span><\/p>\n <\/p>\n In today\u2019s digital world, we\u2019re living out loud.\u00a0 It\u2019s a big, small world.\u00a0 And news of bad experiences travels FAST.\u00a0\u00a0<\/span><\/p>\n <\/p>\n <\/p>\n Think about the big picture regardless of market conditions, hiring, your go-to-market strategy, or anything else when trying to build a sustainable business.\u00a0\u00a0<\/span><\/p>\n <\/p>\n What we put into our hiring process, the people we\u2019re interviewing, and employees now pay off later.\u00a0 Especially when things get tricky, we have to do more with less or are faced with big changes (good or bad).\u00a0\u00a0<\/span><\/p>\n <\/p>\n <\/p>\n So, what does this mean?<\/strong><\/p>\n <\/p>\n <\/p>\n Playing the long game gives your people reasons to stay, entices people to join, and keeps your customers coming back for more.\u00a0 Remember this formula trumps all:<\/span><\/p>\n <\/p>\n People = Pipeline = Customer = People to Take Care of Customers = Sustainable Business<\/span><\/p>\n <\/p>\n As you think about this on the hiring side, is your company a place where employees can learn new skills, expand their capabilities, and grow their careers?\u00a0 If not, you risk losing them to someone who will support them.\u00a0\u00a0<\/span><\/p>\n <\/p>\n Two things you can do:<\/strong><\/p>\n <\/p>\n
\n<\/span>Normally, when I hear the phrase \u201ccompetitive job market,\u201d it makes me think of a supply and demand issue \u2013 i.e., there aren\u2019t enough people to meet the demand of available jobs.\u00a0\u00a0<\/span><\/p>\nFirst and foremost: treat people well.\u00a0\u00a0<\/b><\/h2>\n
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\n<\/span>People crave being met with an experience that matches the values and expectations projected to the public.\u00a0\u00a0<\/span><\/p>\n\n
In everything you do, play the long game.\u00a0<\/b><\/h2>\n
\n<\/span>Even in today\u2019s challenging market:<\/strong><\/p>\n\n
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